Follow the food: The journey of a Tassie carrot
Grow strong and tall in Tassie soil
Time to leave home, little fellas
After spending 120-160 days growing from a seed to a full-size carrot, it's time to leave the comfort of their soil-home. Using state-of-the-art harvesting technology, carrots are pulled from the ground in mass quantities and in such a way that doesn't break or damage them. Upwards and onwards, the carrots move to their next stop: the washing and packaging facility.
The Tassie fresh water factor
After a pleasant time in the paddock, the carrots make their way to the facility where they begin their cleansing journey in preparation for your plate. At the iconic local Cradle Coast farm of Harvest Moon, carrots are washed only in fresh Tasmanian water, adding that special Tassie sparkle to their body.
The odd man out - carrot sorting
A team of line workers carefully sort through washed carrots, picking out odd ones to ensure that only the best-looking carrots go to the supermarket. Don't worry though - the odd man out still finds a home. Often seconds or thirds will get chopped up for meal delivery services, frozen goods or other sources.
Meeting up with their mates
The next stop is an exciting one for these crunchy sticks of health - they get to meet their new friends that will travel with them on the ultimate road trip to the supermarket. Each package is carefully inspected, ensuring that only the best carrots make it to this point in their journey.
All packed and ready for the road trip
The hard work is done! These carrots have grown into optimal shapes and sizes and then gone off and left home. The Tassie carrots now make their way from the packaging facility to various locations across Australia and abroad. A team of sales managers coordinate the deliveries to the supermarket where you will then put them in your shopping basket. Carrots that don't stay in Tasmania are loaded onto cold trucks headed towards the port in Devonport. There, they will board their freight ship to the mainland and overseas.
The end of their vibrant journey
So now you're looking extra carefully at the package of carrots in your shopping cart and you've noticed the label that says "Fresh Tasmanian Carrots." You feel drawn and connected to these carrots, as if they've invited you into their home, shown you around and now you're going to return the favour. (Except now the story ends with them on your plate.) Knowing what you know about Tassie carrots now, you may just notice the extra special flavourful difference as you crunch down on them. Our fertile soils, temperate weather and fresh, clean water make that extra-special Tassie difference.😉
Farm experiences on the Cradle Coast
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